Today we have so many tools at our disposal to reach out to our potential customers and being able to save money on advertising and marketing is always a key choice. One growing option to be able to do this is to create an online presentation which can potentially be viewed across the globe.
Your main goal is to increase your profile and therefore your sales but how can one presentation achieve this?
An online presentation can not only be accessed at any time via the site you use but can also be shared across social media platforms to reach an even wider audience. By setting up your business accounts across the board and using hashtags to be ‘seen’ you are utilising a free marketplace. Do not underestimate the power of shares, likes, retweets and posting regularly.
Provide The Research
With people being less eager to part with their money and more likely to research a product or service in great detail before committing to buying you need to be able to provide a piece for them that will help to seal that deal. You will build credibility by being specific in your text and not by going off on a tangent. A presentation which is rich in your key points, your values, your services, product details and one which leaves a lasting impression should, in theory, pull your customer base in. You must also have the ability to show that you believe in what you are delivering.
Stand Out From The Crowd
You need your presentation to stand out from all the other businesses out there who may well be offering the same service/product. By using a striking display, animation, video, audio and clear statistics you will be drawing on their attention. The more visual your content is the more impact it will have and this will, in turn, benefit your reach across the internet. Showcase your business and what you have to offer in a way that the viewer will not forget.
By placing a presentation online you are enabling your business to connect with more potential clients/customers. You can choose if your presentation is private or public and also make the decision about who can view it. If you do decide to make it public you will be reaching a wider range of new customers. If you then share on to social networks it is very important to make sure that you are engaging with anyone who shows interest and that you are answering questions swiftly. If you attend events to speak in front of an audience you are putting a face to the company. By taking the time to speak to individuals, answer questions and providing them with facts via your presentation you will be building contacts you wouldn’t normally find if you only chose to advertise somewhere.
If you attend events to speak in front of an audience you are helping your customer to put a face to the company they may want to connect with. By taking the time to speak to individuals, answer questions and by providing them with facts via your presentation you will be building contacts you wouldn’t normally find if you only chose to use adverts to spread the word.
Give a Professional Look
A presentation may be the first contact a client/customer has with your business. This means that it needs to deliver a positive first impression. A presentation with poor images, badly laid out text, too much going on and illegible fonts will have a customer clicking off straight away. By having a slick, easy to read, information fuelled slide deck you will be building a confidence in the customer that will make them want to use you and your product/services.