You can make your presentation stand out from the crowd with video’s, clever animation, beautiful transitions and stunning images but don’t ever overlook the impact of a font. The text is what the reader needs to be able to, well, read! There are many fancy options that will look very pretty and dramatic against your backdrop but will everybody be able to decipher every letter? Sometimes the fonts which may seem boring are actually your best tool. Let the rest of the slide do the hard-hitting work for you and remember that your message should not be missed purely because you have chosen the wrong font.
Fonts fall into 3 basic categories: Serif, Sans-Serif and Script.
Serif – A serif font is one that has extra tails on the end of each letter. The most popular serif font is Times Roman, others include Bookman, Century, Garamond, Lucida and Palatino. These can be classic examples of those types of fonts I was talking about previously; the ones that can look pretty but may be difficult to read on certain letters. If you are going to use a serif font, be careful and only use it for a title font where the text will be larger.
Sans-Serif – A sans-serif font does not have the extra pieces at the ends of the letters. The most popular sans-serif font is Arial, others include Calibri, Century Gothic, Helvetica, Lucida Sans, Tahoma and Verdana. A sans-serif font is easier to read.
Script – A script font is one that tries to emulate handwriting. Some script fonts are Brush Script, Edwardian Script, Freestyle Script, French Script, Papyrus and Vivaldi. A script font is quite hard to read and should not usually be used on a slide in a presentation as your audience will be spending far too much time attempting to read it.
If your presentation is going to be used at an event in front of a live audience you need to take into consideration who will be attending and how far back the seating will go. In general terms, a 30pt size font is the smallest you should be using within your slide. However, if you know you will be having some elderly audience members you may want to increase your fonts accordingly.
If it is only for online, use you should be ok to use these guidelines:
Title Font – between 32 and 40 point
Body Font – between 24 and 32 point
Top Six Fonts
Our top six fonts for creating an online presentation are:
This is a font which is bold, clean, sharp and will stand out.
This sans-serif replaced Arial as the standard font in Microsoft word in 2007. It is very simple and commonly used but shouldn’t be overlooked due to this. It may be beneficial to you in your text body.
This is very similar to Arial, so is easy to read and will fit with any style presentation
- Gill Sans
This is a warm feeling font, easy to read and gentle on the eyes.
This is a strong, bold font which replaced Times New Roman. It is seen as more sturdy than it’s similar font Calibri and would be a nice font for header or sub-header within your presentation.
This is a typewriter style font which would give your presentation a crisp feel.
This is classed as strong font and will give your presentation a clear, confident appearance. It would be well-used as a title font.
Now you have your top tips to making your presentation the best it can be with the fonts that will stand out and provide an impact.