There are 3,700,000,000 internet users across the world in 2017.
Asian nations account for almost half of the world’s internet users.
Internet Traffic Statistics
Labels
Asia 49.6%
Asia 49.6%
49.6
Europe 17%
17
Lat America/Carib 10.7%
10.7
Africa 9.4%
9.4
North America 8.9%
8.9
Middle East 3.7%
3.7
Oceania/Australia 0.8%
0.8
17 (17%)
Labels
Data
Asia 49.6%
49.6
Europe 17%
17
Lat America/Carib 10.7%
10.7
Africa 9.4%
9.4
North America 8.9%
8.9
Middle East 3.7%
3.7
Oceania/Australia 0.8%
0.8
Source: Internet World stats
Internet users in the world by regions
June 2016
There are almost 966 million websites, but this is not the high water mark. In 2014, the internet crossed the 1 billion mark.
Number of Websites in 2017
Web video is the fastest growing segment on the internet, Here are some recent stats on web video and why marketing should pay close attention:
Web Growth Statistics
60%
of people prefer watching video over reading text – Forbes
42%
of business people who watched a video purchased a product – IDG
70%
of B2B business are using video as a marketing tactic – Marketing Profs
Web Growth Statistics
The number of people who used mobile devices to access social media grew by more than 280 million globally from 2015 to 2016.
increases the chance of a front-page Google result by 53x – Forrester
Video
of respondents spend more than one hour per week watching mobile
video – Business2Community
66%
The U.S. and the U.K. do not rank in the top 10 markets in terms of smartphone penetration.
The UAE leads this statistic with 91% penetration.
Mobile Internet Penetration
E-Commerce Trends - Statistics on internet research before a purchase
People between 18 and 35 years old do the most online research via mobile devices.
40
X Axis
Age 18-35
Average
Age 55+
42
50
32
37
43
28
19
24
10
23
33
11
39
45
30
Purchase products online
View retail advertising on a mobile device
Use social media on a mobile device
Access mobile coupon to redeem in a retail store
Research products online
The U.S. leads in overall e-commerce spending.
$
X Axis
$
US
1804
UK
1629
Sweden
1446
France
1228
Germany
1064
Japan
968
Spain
849
China
626
Russia
396
Brazil
350
Who Uses the Internet to Shop?
Top 3 activities for desktop users:
Portals (Google, Yahoo, etc.)
Business/finance
Entertainment/news
Top 3 activities for Mobile devices:
Maps
Photos
Games
How the internet is being used
in terms of time spent in 2015:
%
X Axis
%
Google
16.38
Facebook
5.89
Youtube
2.94
Gmail
2.61
Amazon.com
1.23
!Yahoo
1.15
!Yahoo Mail
1.01
Wikipedia
0.97
Google Maps
0.72
Reddit
0.72
Google wants to be the internet’s portal, and it is well on its way. The internet giant’s flagship page nearly tripled the 2nd place website (Facebook) in terms of page visits.
Most visited websites
" Mobile users spend double the time in apps as they do on mobile web pages. In future years, this gap is expected to grow even wider."
Future Trends
Average global internet connection speeds is 7 Mbps and increasing by around 1 Mbps a year
Future Trends
"Average global internet connection speeds is 7 Mbps and increasing by around 1 Mbps a year"
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