Tea consumption is higher amongst higher socio-economic classes and retired women but also increasing amongst the urban professionals.
High-end tea brands have understood the strong opportunities on the market, expanding their offer and the customer experience.
Dammann Frères the brand that has it all in terms of social networks. Indeed, the tea brand is one of the most dynamic not only on Twitter but also on Instagram. Posting new tweets on a daily basis the brand has now an important number of followers, extending the visibility of the brand.